We often use Kewpie around the house, mostly because it happens to come in a non-messy squeeze bottle that is convenient to take on picnics and pass around the table at family gatherings.
Thanks to a free sample from Influenster, the latest forth-coming
packaging from Hellmann’s (also known on the West coast as Best Foods) has decided to release its quite popular (and lighter than Kewpie) mayonnaise in a new top-down squeeze bottle that comes quite nicely designed to sit upside-down without tipping. The typical spout that is found on similar ketchup bottles has been made pressure-sensitive allowing a very narrow (2mm) stream of mayo to be sent in a controlled stream accurate enough to write with (or at least make fancy lines and streams) whether decorative, or simply portion-controlling (studies show that using a dab here and there can have just as much taste and schmearing the mayo all over everything, yet saves on serving size big time.) It’s refillable, and using a smoother plastic interior, is designed to allow most of the mayo to exit the bottle leaving less waste behind (Hellman’s quotes “over 1000 lbs. of mayo are wasted each year just because it’s left behind in bottles and jars) Look for it coming soon to a grocery shelf near you.