2012-October Shinnyo-en Buddhism Monthly Focus Podcast – Building a Trusted Reputation

The Importance of Establishing Trust
Consistency Builds a Foundation
Learning to Say, “Yes…”
Choosing the Difficult Path
2012-October Shinnyo-en Buddhism Monthly Focus Podcast – Building a Trusted Reputation

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During an interview recently, Keishu-sama was asked, “What would you most like to be remembered for in this world?” She replied without hesitation, “Not to be formally recognized or rewarded, but to be a person who can be relied upon and trusted – to be a dependable person.”

The timeliness of this idea is quite unmistakable. On TED.com Rachel Botsman spoke this month on how a person’s reputation will become the new perception of an individual’s value, especially out in the virtual internet universe, where we will meet virtual strangers every day and virtual identities are only as genuine as the ratings or comments of others. In this discussion there is a clear line drawn between one’s Influence (as measured by Likes, Re-Tweets, Follows and Facebook Friends) and one’s Trustworthiness (measured by positive Comments, Recommendations by others, and References by others to your own comments and opinions.) Botsman points out that the ability to have a positive outcome from a business activity has a direct correlation to your own rather difficult-to-measure Trust factor, and has almost no relation to one’s credit score (FICO), virtual Likes or Influence rating.

So how do you go about building a good reputation? Trust by others starts with actions towards the benefit of others. It’s easy not to trust someone who is always thinking of themselves first, or doing things in a selfish manner. Even more interesting are those who firmly believe they are making efforts for others, and yet are not sources of inspiration and seem to be beset by troubles and conflicts. The person who always barters is a good negotiator, but seldom trusted. And yet, it’s even simpler to trust someone who always acts by thinking of others first, placing themselves in “the other person’s shoes” and doing things which have no direct correlation with a reward.

Those actions must also have a consistency to them, similar to a river or stream that never dries up. We think fondly of returning to the cool waters of an ever-present water source to refresh ourselves and cleanse our bodies and minds, but we don’t have that same affinity towards a tributary that only runs randomly, sometimes in great gushes, and other times a mere trickle. We seek every day, to find our own reliable and trustworthy sources of our own sustenance, and that includes those who inspire us and motivate us in life.

If we reflect on the Four Virtues of a Bodhisattva: Permanence (eternity or timelessness), Bliss (happiness), Self (identity or confidence), and Purity (truth) (Jpn. Jo Raku Ga Jo) each one is attainable only through consistent practice. Each one can be soiled each time someone strays from these invaluable measures. But someone who endeavors to hold true each one of these ideals in their daily life and interactions, becomes by their actions, a trustworthy person because of their consistency and diligence to pursue them.

In a customer service training held by the Telephone Doctor, they introduce verbal phone etiquette choices that enhance communication skills for people dealing with others. The principles are the same in their training – learn to act as you would wish to be treated by putting yourself into the other person’s place before deciding how to react.

Instead of…	Try using…
I don’t know.	That’s a good question. Let me find out.
I can’t do…	Well, what I can do…
You have to…	What you need to do…
Just a second…	This may take a minute. Can you hold?
No. <…>	I can do <something instead>
<silence> (as a response to anything)	<say something…>

When you hear the latter responses and imagine a person you’re dealing with responding that way with a smile, can you imagine feeling a little better about the response to your question, even if it happens to be not exactly what you were expecting?

It is very easy it seems to do the opposite of the Four Virtues, much like taking an elevator to the top of a mountain, versus climbing a rocky and steep path along the rocks. You can exhibit impatience, anger or frustration, lack of commitment and lying with as much ease as entering that express lift. Just as taking the stairs once in awhile strengthens our heart and muscles, so does choosing discipline in Life over convenience. We learn more from our difficulties than we ever do from our easy achievements. The interesting change of perspective that transforms the world around you is when you start seeing those challenges in terms of their presented opportunities rather than their burdens. As Life’s hurdles transform into steps, you might find your spiritual strength increasing as you exercise your free will.